26 years designing digital learning for universities, training providers, and global brands. Accredited courses, SCORM delivery, LMS architecture, and AI-enhanced learning design.
I take end-to-end ownership of the instructional design lifecycle. From scoping and storyboarding through to SCORM-packaged, learner-ready content. I work with subject matter experts, quality teams, and awarding bodies to build courses that are pedagogically sound, engaging, and audit-ready.
Full instructional design for regulated and accredited programmes. Learning outcome mapping, content development, assessment design, SCORM packaging. Up to 180 GLH per course.
Setup, configuration, and management of learning platforms. Moodle, Totara, Blackboard. Content migration, user journeys, UX testing, and continuous improvement.
Rapid design and build of CPD modules and short courses. Engaging digital content, video, interactive elements. SCORM 1.2 compliant for any LMS.
Using AI tools to improve efficiency, consistency, and personalisation in learning design. Prompt engineering for content generation, assessment creation, and learner analytics.
Author of a digital apprenticeship delivery framework used by FE colleges and training providers. Deep understanding of blended learning, EPA, and Ofsted requirements.
Line management of instructional design teams. Work allocation, quality assurance, mentoring junior designers. Stakeholder management across product, digital, and academic teams.
26 years across universities, training providers, ed-tech companies, and global brands.
Senior Instructional Designer
BPP University
Redesigning learning content for degree and apprenticeship programmes. Managing Moodle LMS for the School of Technology. Leading the Instructional Designer Guild. Collaborating with Product and Digital teams on project scheduling and delivery. UX testing and continuous improvement. Line-managing freelance instructional designers.
Senior Learning Designer
Best at Digital & Resource Group
Digital learning content for multinational brands including Vodafone and HSBC. Won repeat business through high-quality design. Applied behavioural psychology principles to learning effectiveness.
Senior Learning Designer
Pearson Education
Led instructional design process for the LMS. Developed learning experience architecture that improved learner engagement and success.
Learning Experience Designer
E-Origen & Bailey Training
Digital learning products for Heinz and the nuclear industry. Stakeholder management, scriptwriting, voice-over projects. Line management of instructional designers. LMS setup and redesign.
Digital Manager, Learning Consultant & Designer
NHS, Virtual College, Roehampton University, and others
Platform management, content development, adult learning theory implementation. Organisational learning strategy.
Senior Lecturer in Digital E-Learning
Bolton University
Designed and delivered the UK's first Master's degree in E-Learning for Educationalists. Five graduates passed with Distinction.
I bring my own professional toolkit and am experienced across the full range of industry-standard authoring and delivery platforms.
| Category | Tools |
|---|---|
| Authoring | Articulate 360 (Storyline & Rise), Adobe Captivate, Adapt, Canva |
| LMS | Moodle, Totara, Blackboard, Granda, bespoke systems |
| Video & audio | Adobe Premiere, Camtasia, Synthesia, ElevenLabs, voice-over production |
| Design | Adobe Creative Suite, wireframing tools, HTML/CSS |
| Project management | Jira, Trello, Azure DevOps, Slack |
| AI & emerging tech | AI prompt engineering for learning design, content generation, assessment creation |
| Standards | SCORM 1.2, xAPI, Open Badges |
Live examples of courses, frameworks, and learning content. Click to view in browser.
Digital Apprenticeship Delivery
A practical 10-stage framework for designing and delivering digital and hybrid apprenticeships. Used by FE colleges, training providers, and universities across the UK.
View the DAD Framework →📚
Flourishing in Education
Articulate Rise · CPD Course
One of six topics in a CPD programme for teachers, teaching assistants, and school leaders. Exploring human flourishing in school communities.
View course →🎓
Quantum Computing
Articulate Rise · Standalone / Apprenticeship
Part of an async course suite. Can be taken standalone or as part of an apprenticeship programme in the relevant field.
View course →I've designed learning for universities, multinational brands, training providers, and the public sector. I understand accredited provision, regulatory requirements, Ofsted frameworks, and what auditors actually look for. I've built courses from scratch, redesigned failing programmes, and set up LMS platforms from the ground up.
I'm not a generalist who dabbles in learning design. This is all I've done for 26 years. I bring my own tools, I manage my own time, and I deliver on deadline. I understand both the institutional and the commercial side of education delivery.
I also run The Common People, a small consultancy focused on training, accessibility, and digital decision guides. If you need more than learning design — platform advice, accessibility audits, or digital strategy — I can help with that too.
Available for freelance and contract instructional design work. Happy to discuss scope, pricing, and timelines.
Based in Stockport, Greater Manchester. Working remotely across the UK.